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Thank you for your interest in Seguin Township's branding project. This is an exciting opportunity to ensure that Seguin Township's visual identity accurately portrays who we are now and who we are striving to become to achieve our full potential and a thriving, prosperous community.
After months of community consultation and discussion among staff and Council, the Seguin Township brand is getting a refresh. This project will be undertaken internally by existing staff using data gathered during the engagement phase of the project.
Next Steps:
June 16 Meeting of Council: staff will present Council with two variations of an updated Seguin logo and corresponding mock-ups/samples for further context. Council will provide their feedback
July 7 Meeting of Council staff will present a final version of the logo as well as a recommended implementation plan.
The goal of this project is to maintain and enhance the integrity of current visual identity while applying modernelements that suit current and future applications.
This refreshed logo will begin appearing around the Township as signage and infrastructure reaches end-of-life. All of the Township's signs are scheduled to be replaced between 2025 and 2030, with the majority scheduled to be replaced in the next two years. The Township website has also reached end of life, with a new site launching in 2026, which will reflect this refreshed brand.
Thank you for your interest in Seguin Township's branding project. This is an exciting opportunity to ensure that Seguin Township's visual identity accurately portrays who we are now and who we are striving to become to achieve our full potential and a thriving, prosperous community.
After months of community consultation and discussion among staff and Council, the Seguin Township brand is getting a refresh. This project will be undertaken internally by existing staff using data gathered during the engagement phase of the project.
Next Steps:
June 16 Meeting of Council: staff will present Council with two variations of an updated Seguin logo and corresponding mock-ups/samples for further context. Council will provide their feedback
July 7 Meeting of Council staff will present a final version of the logo as well as a recommended implementation plan.
The goal of this project is to maintain and enhance the integrity of current visual identity while applying modernelements that suit current and future applications.
This refreshed logo will begin appearing around the Township as signage and infrastructure reaches end-of-life. All of the Township's signs are scheduled to be replaced between 2025 and 2030, with the majority scheduled to be replaced in the next two years. The Township website has also reached end of life, with a new site launching in 2026, which will reflect this refreshed brand.
Thank you for taking 10 minutes to complete this survey.
Collective results will guide the creation of the Township of Seguin’s updated brand refresh or overall rebrand which aims to reflect our characteristics and identity. The outcome of this project will present a cohesive and attractive image of Seguin. Your opinions matter and are appreciated!
The survey will be open until December 18th, 2024 at 12:00 a.m. EST. All responses to this digital survey are confidential, and respondents cannot be identified.
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Share Which elements of the current official oval (colour) logo do you feel best represent the brand? Select all that apply. on FacebookShare Which elements of the current official oval (colour) logo do you feel best represent the brand? Select all that apply. on TwitterShare Which elements of the current official oval (colour) logo do you feel best represent the brand? Select all that apply. on LinkedinEmail Which elements of the current official oval (colour) logo do you feel best represent the brand? Select all that apply. link
Seguin Township Branding Project has finished this stage
This consultation is open for contributions.
Focus Group and Interviews with Community
Seguin Township Branding Project has finished this stage
CT to lead focus groups with representatives from the community to audit existing Township identity and inform next steps.
Final report
Seguin Township Branding Project has finished this stage
The final outcomes of the consultation are documented here. This may include a summary of all contributions collected as well as recommendations for future action.
Staff Report to Council March 3
Seguin Township Branding Project has finished this stage
Staff recommends a brand refresh for Seguin Township to modernize its visual identity while retaining core elements valued by the community, led by Cinnamon Toast. Council gave direction to staff to explore other more cost effective solutions to achieve their goals.
Staff Report to Council May 12
Seguin Township Branding Project has finished this stage
Staff propose that the Seguin Township brand refresh project is assigned to internal staff. Since the March meeting, the Township has hired a new staff member, with graphic design expertise, who supports the communications department 17.5 hours per week, on a contract basis. With this recent extension of human resources, following insights and directions from Council, staff can execute a brand refresh, applying insights from the 2024 brand audit, in particular data from the community engagement process. Council approved of this recommendation.
May 12- June 16, 2025 - Staff prepare two variations of a refreshed logo
Seguin Township Branding Project is currently at this stage
June 16, 2025 Meeting of Council: Staff presents Council with two variations of refreshed branding with logo packages and corresponding mock-ups/samples for further context. Council would provide feedback.
All information received will be compiled and considered by staff for use under the purposes of this site. Information will be collected and used in accordance with the Municipal Freedom of Information and Protection of Privacy Act and other relevant privacy legislation. All comments made on this site are available to the public and may form part of public records.
